Creating stories that connect, excite, and move audiences through the sales funnel is not easy! Effective content attracts and connects people to your brand and provides a tangible outcome to the bottom line but only if done properly. All too often, stories are lacking in interest to the prospective audience and they sit lonely, on the web.
In this presentation, attendees will learn what makes GREAT brand stories and how to distribute them to attract and captivate an audience. You’ll learn how great content, social, email, and blogger/media outreach work together to get businesses found, generate visibility, and convert bottom-line benefits!
Understand why people buy from brands and why business is ALL storytelling
Discover and identify the 12 main archetypes used in brand storytelling
Be introduced to Persona Marketing and find tools to make your own custom personas
See examples of companies doing GREAT storytelling to emulate
Every story needs an audience, see how to promote your brand story effectively
Learn the science of storytelling from hero to conflict to resolution
See how successful companies and brands work to make the customer the center of the story
Skills Level: Beginner
Casey Markee is the Founder of San Diego-based digital consultancy Media Wyse and the Lead SEO Consultant & Head of FastAnswer Support for the industry-leading SEO education site SearchEngineNews.com. Casey has over 17 years experience in the fields of SEO & Digital Marketing and has trained internet marketing teams on five different continents.
A noted speaker with credits including Pubcon, our own Searchfest (now Engage), SMX Advanced, State of Search, MN Search Summit and more, Casey has over 400+ published bylines and is co-author of the Unfair Advantage Book to Winning the Search Engine Warscurrently on its 250th+ edition and the OLDEST continuously updated SEO how-to guide in the world. Download it for free at SearchEngineBook.com.
When Casey isn't doing SEO he spends his day wrangling his wife, two kids, three dogs, two cats and assorted horses at his home in the San Diego Country Estates in CA. He's a craft beer enthusiast and is only here in Portland to expand his palette. The talk is an added benefit.
Follow Casey on Twitter at @MediaWyse.