Travel Portland Annual Marketing Conference, Sponsored by Umpqua Bank

Description

Don’t miss this opportunity to receive new marketing training from some of the best in the business. This one-day event will feature presentations by local industry leaders focusing on critical trends and best practices, curated for both small and large businesses.

At Travel Portland, we believe Portland is an idea as much as a place; it is the collective stories of community that attract visitors from around the world. This year’s Marketing Conference theme – Community, Collaboration and Innovation – focuses on our commitment to living the values of Portland and promoting those values to the world. Our conference goal is to design an experience where, regardless of where a business is in their journey, they can:

• be inspired by other business leaders who have been on a similar journey,
• identify how their product or services map to the customer/visitor of the future,
• walk away with tools they can immediately apply (marketing or PR) to enhance their business, and
• deepen awareness of their role in the tourism ecosystem to be future brand ambassadors.

The wide variety of topics covered will include:

• Portland staples reinvented
• Scaling your business
• Exporting Portland values
• Innovation
• Living your brand’s vision
• Collaboration
• Defining your community’s strengths and values