Umami on a Global Scale: The Expansion of Ajinomoto

Description

Since discovering the umami taste in seaweed broth in 1909, Ajinomoto has grown to encompass more than 100 companies in 30 countries, with 33,000 employees. Ajinomoto opened its first office in New York in 1917, and the company first started a production facility in Portland in 2000. Global foods has been a main driver of Ajinomoto’s growth, and the organization continues aggressively expanding in a variety of market niches today. Ajinomoto USA is now a $900 million business, and accounts for around 10% of total corporate revenue worldwide.

Dr. Mark Metzler received his PhD from UC Berkeley in 1998, and is now a senior academic and expert on the economic and political history of Japan and the world at the University of Washington. Dr. Metzler’s presentation examines Japan and the Global Economic Bubble from the historical perspective.

Are we near the peak of a global bubble? Few of my colleagues in the Pacific Northwest seem to think so, but to many of my Japanese colleagues the warning signs are all around. History doesn’t repeat, but the rhymes and rhythms are ubiquitous. A long view of centuries suggests some of the things we should be looking for in the present.