Five Actions Nonprofits Can Take to Enhance, Protect, and Defend Their Reputations

Description

Five Actions Nonprofits Can Take to Enhance, Protect, and Defend Their Reputations

Nonprofits want to tell their stories and support their causes. To do this successfully, nonprofits must, among many other things, take care of their reputation. Reputation is building familiarity, establishing trust and fortifying confidence within your nonprofit and within the communities you serve and from whom you receive support. Conversely, nonprofits are sometimes tasked with protecting their valuable reputations during a crisis or addressing a challenging issue or political climate affecting their cause.

However, many nonprofits are unsure about their reputation (i.e., what others are saying, or not saying, about the nonprofit) or don’t have the capacity to fully manage a reputation campaign. Yet, with some small steps, enhancing, protecting and defending your nonprofit’s reputation can help to raise funds, increase volunteerism, raise the profile of your mission and organization, promote your cause, and share stories to illustrate your challenges and/or successes.

Learning Objectives:
To know your reputation: what are others saying about your organization?
To learn specific actions to enhance, protect, and defend your organization's reputation
To learn how to monitor your organization's reputation