SEMpdx presents Google Tag Manager speaker event Sept. 12

Description

Please join us on Tuesday, September 12, in the Heritage Room at BridgePort BrewPub as we welcome Lars von Sneidern, Lead Data Analyst at The Home Depot QuoteCenter, who will be presenting "Google Tag Manager".

Synopsis

Tag managers have become essential parts of digital marketing stacks; if you don't use one, you probably should be. Their capabilities and responsibilities have gone far beyond just giving marketers control of their "tags", and have become technical hubs of customer data. Google's offering, Google Tag Manger (GTM), has quickly become the most popular. It's combination of price-tag (free!) and capabilities place it at the top of must-haves for many digital experience platforms.

In this session, we will spend some time going over GTM basics (what is it, how does it work) and dive deep into specific use cases and advanced usage (using JavaScript to track the previously untrackable).

Key Takeaways
Understanding where GTM fits into your tech stack
Basics of setup and usage
Event tracking
Advanced tracking
Skills Level: All Levels


Two drinks and appetizers included with admission.

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